44kc Privacy Policy

Section 1

Information We Collect

To provide you with a safe, personalised, and fully functional gaming experience on 44kc, we collect several categories of personal data. The information we collect depends on how you interact with the Platform — whether you are simply browsing, registering an account, making a deposit, or contacting our support team. The categories below describe the full scope of data we may collect:

Section 2

How We Use Your Data

44kc uses the personal data we collect exclusively for the purposes outlined in this Privacy Policy. We do not use your data for purposes incompatible with those originally stated. The primary purposes for which we process your data are as follows:

• Account Management: To create, maintain, and administer your 44kc player account, including authentication, profile updates, and communication about account status.
• Payment Processing: To facilitate deposits and withdrawals in Bangladeshi Taka (৳ BDT) via your chosen payment method (bKash, Nagad, Rocket, Upay, or bank transfer), and to maintain accurate financial records of all transactions.
• Identity and Age Verification: To verify that you meet the 18+ age requirement, confirm your identity, and comply with our Know Your Customer (KYC) obligations as part of our anti-fraud and responsible gaming commitments.
• Platform Personalisation: To tailor your gaming experience — including game recommendations, relevant promotions (such as BPL cricket bonuses or Eid special offers), and language/currency settings — to your profile and usage patterns.
• Customer Support: To respond to your queries, process complaints, and provide technical assistance through our 24/7 support channels operating on Bangladesh Standard Time (BST, UTC+6).
• Security and Fraud Prevention: To detect, investigate, and prevent fraudulent transactions, unauthorised account access, money laundering, bonus abuse, and other harmful or unlawful activities.
• Responsible Gaming: To monitor gaming behaviour for signs of problem gambling, enforce self-exclusion requests, apply deposit limits, and provide appropriate intervention or support in line with our Responsible Gaming Policy.
• Analytics and Improvement: To analyse aggregated, anonymised usage data in order to improve Platform performance, optimise game offerings, and enhance the overall player experience.
• Legal Compliance: To meet our obligations under applicable laws and to respond to lawful requests from regulatory authorities, law enforcement agencies, or courts of competent jurisdiction.
• Marketing Communications: To send you relevant promotional information about 44kc offers and platform updates, where you have provided consent to receive such communications. You may withdraw this consent at any time by contacting support.

Section 3

Legal Basis for Processing

44kc processes your personal data on the basis of one or more of the following legal grounds, depending on the specific purpose and type of data involved:

• Contractual Necessity: Processing is necessary to perform the contract between you and 44kc — specifically, to provide you with access to the Platform, process your deposits and withdrawals, and manage your account.
• Legal Obligation: Processing is required to comply with legal obligations applicable to 44kc, including anti-money laundering procedures, KYC requirements, and age verification mandates.
• Legitimate Interests: Processing is necessary for the legitimate interests of 44kc or a third party — for example, fraud prevention, platform security, responsible gaming monitoring, and analytics — provided those interests are not overridden by your fundamental rights and freedoms.
• Consent: For specific processing activities — such as sending marketing emails, setting non-essential cookies, or processing sensitive data categories — we rely on your freely given, specific, informed, and unambiguous consent. You have the right to withdraw consent at any time without affecting the lawfulness of processing before withdrawal.

Section 4

Data Sharing and Disclosure

44kc does not sell or rent your personal data to third parties. We may, however, share your data with carefully selected categories of recipients where necessary for the purposes described in this Policy. All third-party recipients are required to handle your data in accordance with applicable privacy standards and are prohibited from using your data for their own independent purposes.

Section 5

Cookies and Tracking Technologies

44kc uses cookies and similar tracking technologies — including web beacons, pixel tags, and local storage — to ensure the Platform functions correctly, improve performance, and deliver a relevant user experience. The table below describes the categories of cookies we use:

You can control and manage cookies through your browser settings. Most modern browsers allow you to refuse, delete, or selectively accept cookies. Please note that disabling strictly necessary or security cookies may impair your ability to log in, play games, or complete transactions on the 44kc Platform. For instructions on managing cookies in your specific browser, refer to your browser's help documentation.

Section 6

Data Retention

44kc retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, to comply with legal and regulatory obligations, and to resolve disputes or enforce agreements. The following retention periods apply:

• Active Account Data: Identity, contact, financial, and usage data associated with an active player account is retained throughout the lifetime of the account and for a minimum of five years following account closure, in line with standard anti-money laundering record-keeping requirements.
• Transaction Records: Financial transaction records — including all deposit and withdrawal history in ৳ BDT — are retained for a minimum of seven years from the date of each transaction.
• KYC Verification Documents: Identity documents submitted during the KYC process are retained for a minimum of five years following account closure or the conclusion of any investigation involving those documents.
• Support Communications: Live chat transcripts and email correspondence with our support team are retained for up to three years to enable quality assurance, dispute resolution, and regulatory audit trails.
• Technical and Analytics Data: Anonymised analytics data may be retained indefinitely for aggregate reporting purposes. Identifiable technical data (such as IP address logs) is deleted or anonymised within 12 months.
• Marketing Consent Records: Records of your consent (or withdrawal of consent) to receive marketing communications are retained for the duration of your account plus three years, to demonstrate compliance with consent requirements.

Following the expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with an identifiable individual. Where deletion is technically impractical in the short term — for example, in backup systems — the data is isolated from active processing until it can be securely destroyed.

Section 7

Your Privacy Rights

As a 44kc player, you have a number of rights in relation to your personal data. These rights are set out below. To exercise any of these rights, please contact our support team at [email protected]. We aim to respond to all data rights requests within 30 calendar days of receipt.

• Right of Access: You have the right to request a copy of the personal data 44kc holds about you, along with information about how that data is used and with whom it has been shared.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated. You may also update certain details directly through your account profile.
• Right to Erasure: You may request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent, or where processing is unlawful. This right is subject to legal retention obligations that may require us to retain certain data.
• Right to Restrict Processing: You may request that we limit the processing of your data in certain circumstances — for example, while a dispute about data accuracy is being resolved.
• Right to Data Portability: Where processing is based on your consent or on a contract, and is carried out by automated means, you may request that we provide your personal data in a structured, commonly used, machine-readable format.
• Right to Object: You have the right to object to processing based on our legitimate interests. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

Section 8

Data Security Measures

44kc takes the security of your personal data seriously and has implemented a comprehensive set of technical and organisational measures to protect it against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• 256-Bit SSL/TLS Encryption: All data in transit between your device and the 44kc Platform is encrypted using 256-bit SSL/TLS protocols. Look for the padlock icon in your browser address bar as confirmation that your connection is secure.
• Encrypted Data Storage: Sensitive personal data — including identity documents, financial records, and authentication credentials — is stored using strong encryption algorithms at rest within our secure data infrastructure.
• Access Controls: Access to personal data within 44kc is restricted on a strict need-to-know basis. Staff with access to player data are subject to confidentiality obligations and receive regular data protection training.
• Multi-Factor Authentication: Administrative access to systems containing personal data requires multi-factor authentication. We also encourage players to use strong, unique passwords for their accounts.
• Intrusion Detection and Monitoring: Our platform infrastructure is continuously monitored for suspicious activity, intrusion attempts, and anomalous data access patterns. Security incidents are investigated and resolved promptly.
• Regular Security Audits: 44kc conducts periodic security assessments and penetration tests to identify and remediate vulnerabilities in our systems before they can be exploited.

Section 9

Third-Party Services

The 44kc Platform integrates with a number of third-party services and providers to deliver its full range of features. While 44kc takes care to work only with reputable, compliant partners, we wish to make you aware that these third parties operate under their own privacy policies and data practices. 44kc is not responsible for the data handling practices of external providers beyond the contractual data protection obligations we impose on them.

Key third-party integrations on the 44kc Platform include:

• Game Providers: Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Spribe, and Ezugi power the casino and live dealer game content on 44kc. These providers may process anonymised gameplay session data for purposes of RNG certification, game performance analysis, and regulatory compliance.
• Payment Networks: Mobile financial service providers including bKash, Nagad, and Rocket process payment instructions on your behalf. Your interaction with these services is governed by their respective terms of service and privacy policies.
• Banking Partners: Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, and Sonali Bank may process banking transactions in accordance with their own regulatory obligations and privacy frameworks.
• Technology Infrastructure: 44kc uses third-party cloud hosting, content delivery, and database services to operate its platform infrastructure. These providers are bound by data processing agreements that restrict their use of any data they handle on our behalf.

This Privacy Policy applies solely to data collected and processed by 44kc. We recommend reviewing the privacy policies of any third-party providers you interact with directly — particularly your chosen mobile wallet or bank — to understand how they handle your personal information.

Section 10

Updates to This Policy

44kc reserves the right to update, modify, or replace this Privacy Policy at any time. Changes may be made to reflect updates to the Platform, new legal or regulatory requirements, changes in data processing practices, or improvements to our privacy framework. The effective date shown at the top of this Policy will be updated each time a new version is published.

Where changes are material — meaning they significantly affect how we collect or use your personal data — 44kc will provide reasonable advance notice through the Platform and, where appropriate, by direct communication to registered players. We encourage you to review this page periodically to stay informed about how we protect your data.

Your continued use of the 44kc Platform following the publication of any revised Privacy Policy constitutes your acknowledgement and acceptance of the updated terms. If you do not agree with any changes to this Policy, you should cease using the Platform and contact our support team to request closure of your account.